Advesto
Retail optimization and real-time visibility with a customized Odoo suite
Point de vente Logistique et entrepôt CRM Inventory Reporting
Advesto is a premium outdoor gear retailer based in Saudi Arabia, offering an extensive range of over 7,000 SKUs from renowned global brands. Known for its commitment to customer experience, the company operates through a flagship store and a growing digital presence. With a reputation built on quality products and expert advice, Advesto caters to a loyal and demanding customer base seeking high-performance outdoor solutions.
Challenge
Advesto aimed to scale its retail operations while preserving a consistent customer experience across touchpoints. This required a comprehensive system to unify inventory, sales, and customer data — all while managing thousands of SKUs and ensuring real-time accuracy.
Their objectives included:
- Unifying point-of-sale (POS), inventory, and customer data into a single system
- Gaining real-time visibility into stock levels across channels
- Enhancing customer experience with consistent service and faster checkout
- Simplifying internal operations to reduce manual effort and operational errors
- Ensuring scalability for future digital growth
Solutions
Unified Retail Suite with Odoo
To meet these strategic goals, we implemented a tailored Odoo retail suite, transforming Advesto’s operational backbone. The deployment focused on three pillars:
1Customized Odoo Point of Sale (POS)
Solution Founder deployed Odoo’s POS module, adapted to the specific needs of a high-volume store with premium service standards. Integrated with real-time stock data and customer profiles, the POS system enabled faster transactions, loyalty tracking, and seamless returns.
→ Benefit: Accelerated checkout, fewer errors, and a fully synchronized customer experience.
2Centralized Inventory and SKU Management
With over 7,000 SKUs spanning multiple global brands, stock accuracy was critical. Solution Founder centralized inventory management within Odoo, allowing real-time tracking of inbound and outbound stock. Advanced product categorization and barcode scanning were implemented to streamline workflows.
→ Benefit: Precise stock visibility, automated replenishment, and minimized out-of-stock scenarios.
3Client-Centric Sales and CRM Integration
Odoo’s CRM and sales modules were integrated with retail operations to provide a 360° view of each customer. Sales associates could access purchase history, preferences, and loyalty data directly from the POS — reinforcing a premium, personalized retail experience.
→ Benefit: Stronger client relationships and more effective upselling based on real-time insights.
Result
Streamlined Operations and Unified Retail Experience
The transformation led by Solution Founder yielded measurable benefits for Advesto, impacting both internal operations and customer satisfaction:
Retail centralization and control
A single, unified platform now powers the entire retail workflow, from stock reception to POS and client engagement — reducing fragmentation and enabling smooth day-to-day operations.
Enhanced stock accuracy and product traceability
Centralized inventory tracking with real-time updates drastically reduced stock discrepancies. Staff gained confidence in stock data, improving inventory rotation and reducing shrinkage.
Improved customer experience
Unified data access allowed for faster service, targeted recommendations, and simplified loyalty management — reinforcing Advesto’s brand promise of expert, personalized retail.
Operational agility and scalability
With Solution Founder’s tailored configuration, Advesto is now equipped to expand its digital footprint, integrate online channels, or replicate systems for additional outlets — all without overhauling the core system.
Three key features that made the difference
How tailored functionalities unlocked measurable impact
1
Real-Time Inventory Intelligence
Advesto’s Odoo dashboard provides full visibility into stock levels and inventory flows. With customized replenishment thresholds and automated stock movements, the team can act quickly based on up-to-date, reliable data.
- Live tracking across all 7,000+ SKUs
- Accurate receiving and sales via barcode scanning
- Configured notifications to anticipate restocking needs
2
Integrated POS with Client Profiles
By combining sales data and CRM, the POS system became a strategic tool for both service and analytics.
- Access to loyalty points, past purchases, and preferences at checkout
- Faster returns and warranty processing
- Enhanced staff recommendations based on client insights
3
Workflow Automation and Reporting
Solution Founder implemented automation rules to minimize manual effort in procurement, restocking, and reporting.
- Auto-generated purchase orders based on predefined thresholds
- Scheduled performance reports by product category and sales associate
- Simplified daily reconciliation and accounting
Conclusion
Advesto’s evolution with Odoo demonstrates the strategic value of unified retail systems. By integrating stock, POS, and CRM into a centralized and scalable suite, Advesto has positioned itself for continued growth while enhancing both employee efficiency and customer satisfaction. This transformation highlights how even single-store retailers can embrace ERP to drive retail excellence and prepare for future expansion.
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