Maestro Group
Orchestrating complex events with real-time operational control
Logistique et entrepôt HR Gestion de projet Feuille de temps Procurement
Maestro Group is a leading Saudi-based event management company known for orchestrating large-scale public and private experiences. The group operates through multiple business units, managing end-to-end event delivery, from concept to execution, across the Kingdom. With over 470 employees and more than 20 major events per year, Maestro combines creative excellence with high-stakes logistics and operational rigor.
Challenge
With rapid expansion and increasing project complexity, Maestro Group needed to professionalize its operations and reduce friction across departments. Manual coordination, siloed data, and inconsistent processes were limiting scalability.
Solutions
To meet its strategic and operational goals, Maestro Group partnered with Solution Founder to implement a centralized digital backbone. The Odoo ERP was deployed to unify processes, ensure operational coherence, and empower real-time decision-making across all business units.
1Project and Team Management
All events are now managed through structured project workflows within Odoo, allowing for detailed planning, task assignment, and real-time progress monitoring across functions and locations.
2 Integrated Procurement and Logistics
Procurement, inventory, and supplier coordination were fully digitized. From sourcing to delivery, every step is now traceable and synchronized with event timelines and budgets.
3Dynamic Workforce and HR Coordination
The Odoo HR suite enables Maestro to manage its workforce dynamically. Planning, allocation, time tracking, and payroll are now centralized and aligned with project execution needs.
Result
Strategic gains across execution, scale, and visibility
The deployment of Odoo brought Maestro Group new levels of control and agility:
- Seamless coordination of over 20 annual large-scale events
- Real-time management of 470+ staff across functions and locations
- Fully integrated procurement and logistics, reducing delivery friction
- Enhanced responsiveness and scalability for high-complexity projects
Three key features that made the difference
How tailored functionalities unlocked measurable impact
1Unified Project Orchestration
By managing events as structured projects within Odoo, Maestro gained full control over planning and execution. This approach provided visibility across all departments, improved inter-team coordination, and enabled faster response to operational shifts. Real-time dashboards allow leadership to make informed decisions instantly, ensuring flawless delivery even under tight deadlines.
2Streamlined Procurement and Logistics
The digitization of procurement workflows brought unprecedented efficiency. Purchase orders are automatically linked to project needs, delivery timelines are monitored live, and inventory levels are tracked in real time. This has eliminated the delays and mismatches that often occurred with manual systems, while also improving budget compliance through smart validation and reporting tools.
3Agile Workforce Management
With hundreds of staff deployed across simultaneous events, workforce flexibility was essential. Odoo’s HR capabilities allow for dynamic scheduling, mobile time tracking, and automated payroll ensuring that the right people are in the right place at the right time. This has improved staff satisfaction, reduced errors, and freed up managers to focus on strategic coordination.
Result
Maestro Group’s transformation with Odoo, led by Solution Founder, has elevated its operational capabilities to new heights. With centralized project management, real-time workforce coordination, and integrated procurement, Maestro has built a foundation for sustained growth and excellence in event delivery. This case demonstrates how a unified digital backbone can empower service-focused enterprises to scale with precision and impact.
Meet our expert !
Let’s fix a call with Tahir who was
in charge of this amazing project !
